The Hidden Secrets of a Perfect Sales Copy.
By Raamakant S.
We are living in an e-age where
everybody wants to sale their product or services through
Internet. In the physical world your interacting behavior and
friendly relationship can create a better avenue for selling your
products. Your face to face interaction can completely convince an
individual to buy your product.
But in the internet world everything is different. You just get 10
seconds to grab a visitor's attention who may turn into your
customers. Your only way of interaction with your customers is
your sales copy. So it must be a copy which really generates
sales. It's not an easy task to make your visitor pull out their
credit cards out of their pocket.
Are you also thinking of selling your products or services on net?
Well it’s a great decision. Now what points you should consider
when creating a sales copy for your product or services. Here it
is:
1. Head line:
Head line is most important part of
your web copy. In fact a great headline is 90% success of your
sales page. When somebody comes to your site, usually you have
only 10 seconds to grab his attention. Most people will make a
decision about reading your sales page in less than 10 seconds. If
your headline is compelling enough to grab your visitor’s
attention they will stay otherwise they will go to other website.
- Tell about the biggest benefit
of your product in headline.
- Create some serious problem
and tell your visitors that you can solve their problem.
- Show specific results of using
your product in your headline. Like if you are selling a book
about dog training, tell them that in next 15 days your dog will
follow all your instructions.
- Use attention grabbing words
in your headline like Free, Save, Guaranteed.
Many big copywriters say that
headlines can increase response rate by up to 1500%.
2. Sub Headline:
A sub head line gives you one more opportunity to grab your
visitor’s attention and pursue them to read your sales page.
Highlights your product’s benefits again and create a feeling of
urgency in your sub headline so it encourages your visitor to read
your sales page.
3. Bulleted Points:
In today's world everybody is very busy and always in hurry.
Usually your visitors first quickly skim your webpage to know
what’s in it for them. Bulleted points always grab attention
because it’s easy to read. So always tell your product’s benefits
through bulleted points. Remember bulleted points just act like
bullet and triggers a human mind.
A bit of suggestion: always convert your products
features into its benefits.
4. Credibility:
It's also a key point of a successful web copy. Your customer must
feel that it's not just a sales copy. A real person is sitting
behind it. You should put your photo, your full contact details
(not just email, full physical address and phone number) in your
sales copy.
Testimonials are one of the best ways to build credibility but it
should be real not fake. Many people think that they can fool
their visitors by placing fake testimonials but I want to make you
clear that whatever you think about your visitors, your sales page
reflect that.
A strong Guarantee is also essential to build your credibility.
You may also place an audio or video message to give them a sense
of belonging and a kindly feeling.
5. Bonuses:
It's a human psychology to aspire to get one or more thing free
with the product. Offer them some bonuses related to the product
you are offering. If you are selling dog training book, you may
offer a dog food recipes ebook or a dog health checkup guide.
Try to feel them that the bonuses you are offering are worth more
than the price they are paying. It’s a good idea to offer digital
products as bonus because you have to invest only once to create
them and delivery cost is also zero.
6. Sense of Urgency:
You must create a sense of urgency in your sales page. Make them
realize that once they lose this offer they will never get it
again. Give them an extra price discount, more bonuses, or any
lucrative offers which make them buy. You can also offer personal
email consultation if they buy within a time frame.
7. Ask for order:
Many people make a great mistake in their sales letter. They write
a wonderful sales letter but never ask for order. In the sales
letter make it a key point that you are here to sell your product.
So ask your visitors to place an order in clear words. It is a
must to call them again and again to buy your products on a single
sales page.
8. P.S. Lines:
Life goes busy and no one have a spare time to even read your
sales copy. Sometimes they just see your headline and your P.S.
Lines. Top copywriters believe that 9% success of a sales letter
depends on P.S. lines. Make it strong and compelling. Pinpoint
your product's benefits, bonuses and any special offer you are
offering.
These are some points for a perfect sales copy. If you follow
these simple points, your dream of having a long queue of
customers eager to buy your products will get true.
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Copyright 2005 Raamakant S.
Raamakant S. is Author of "The e Success Code". An "entire
Internet
Marketing Encyclopedia" covers almost every topic of Internet
marketing.
If you've ever dreamed of having your own Internet Business that
produces
thousands of dollars each and every month, visit:
http://www.theesuccesscode.com/
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