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Is It Too
Late For Email Marketing?
Copyright © Charlie Page
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There seems to be a growing
sentiment on the Internet that email marketing is in big
trouble. Only this morning I read one report that claims that
"95% of email marketing messages" won't be deliverable in the
near future. Every day we read new, and increasingly intense,
articles about how Habeas will put us all out of business.
Yet in the face of what is undeniably a troubling situation, I
know people who have only started marketing via email (primarily
using ezines) in the last few months and are prospering.
Given these two seemingly opposite pieces of evidence, I wonder
if it's time to revisit the basic tenets of successful email
marketing? In that light, I offer these five ways to succeed
with email marketing in any environment.
One. Understand that it takes work. If there really is an
automated way to spend a few hours a week working at an online
business and make big bucks I respectfully ask to see the proof.
Feel free to email me with the details, but only if you are
personally making over $200,000 a year. ;)
The Internet provides a wonderful opportunity to anyone willing
to work, learn and apply the skills they gain. It's also the
fastest way short of Las Vegas to go broke if you are looking
for a quick buck. Like any business, look at your online
business as a long-term venture and you will do well. Which
brings us to point #2.
Two. Commit to quality. Want to know the absolute, #1, surefire
way to beat the spam filters at their own game? Produce
information that is so valuable that readers will take action in
order to receive it and notice when they don't receive it.
It's all too easy to blame filters for non-delivery when in fact
readers don't take what we say seriously because we don't stand
out from the crowd. We, as email marketers, have an obligation
to produce content of such high quality that readers clamor for
it. Doing this is actually quite easy if what you have to say is
relevant to your reader's life and comes from your heart. Commit
to quality and the marketplace will reward you.
Three. Be personal. I've spoken to so many people over the years
that said "I'm not a writer so I can't produce an ezine (or
write an article, or a sales letter, etc.)" But once I see what
they have written I'm shocked by their insight, desire to
succeed and skill. Some of the best ezines I've ever read
wouldn't hold up to an examination by a fourth grade English
teacher ... but they changed my life by teaching me something.
Do that, change their life and teach them something, and your
email marketing will be well received.
Four. Be flexible. I can't recall a time on the Net where being
flexible was more important than now. If spam filters are
killing us we must learn to adapt. We must be informed. We must
adapt. We must overcome. If our email does not get through we
must find a way to get the message to readers another way. If
readers want HTML we give it to them. If they want weekly
editions vs. bi-weekly, we meet that need. You will never go
wrong meeting the needs of your readers. Which leads to point
five.
Five. Know your readers. Readers are individuals, just like you
and me. Great email marketing is a lot less about using pithy
wording and making an emotional appeal that it is about knowing
and meeting the needs of your subscribers.
The good news is that subscribers love to interact. They love to
tell you about their needs dreams and desires. The more you
listen the more you can meet those needs and make the profits
you seek.
Is it too late to begin email marketing successfully?
No way.
Use the five suggestions above as a platform and begin to build
your email marketing business today. Just like the story of
Chicken Little, there will always be those who claim the sky is
falling. Don't let them dissuade you from acting.
Commit to quality, be yourself and provide a product or service
of value. Combine those things with a little "sweat of the brow"
and you simply cannot help but doing well.
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Charlie Page is the owner of the Directory of Ezines, the first
and most comprehensive list of quality ezines that accept
advertising available on the Internet. Charlie can show you how
to sell more products and earn more affiliate commissions using
the Internet's #1 marketing method ... ezine marketing!
CLICK HERE to learn more ...
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